![](https://paolismith.com.au/wp-content/uploads/2017/09/asaps-header.jpg)
Patient safety from start to finish and the many conversations we have to have about cosmetic surgery. An important brief with a great purpose.
For the Australasian Society of Aesthetic Plastic Surgeons, a peak body for cosmetic surgery representing 300 comprehensively qualified surgeons, we undertook a significant brand review resulting in a new logo, a new website and most importantly, a repositioning of the organisation to focus on patient safety and education.
- Branding
- Campaign
- Copywriting
- Digital
- Strategy
- Video
- Website
![](https://paolismith.com.au/wp-content/uploads/2017/08/ASAPS-website-1800x1080.jpg)
![](https://paolismith.com.au/wp-content/uploads/2017/08/ASAPS-Lines-1-1800x1080.jpg)
![](https://paolismith.com.au/wp-content/uploads/2017/08/ASAPS-mobile-1800x1080.jpg)
![](https://paolismith.com.au/wp-content/uploads/2017/08/ASAPS-Line-2-1800x1080.jpg)
![](https://paolismith.com.au/wp-content/uploads/2017/09/ASAPS-mail-1800x1080.jpg)
![](https://paolismith.com.au/wp-content/uploads/2017/09/ASAPS-booklet-1800x1080.jpg)