We are strategic, creative
and easy to work with.

We redefine brands to help businesses grow.

Never before has so much been required of a brand. Effective brands need to be sharper and more concise than ever before.

Paoli Smith is a creative agency that redefines brand; injecting new life and new possibilities for businesses to grow.

In a rapidly evolving market, we are adept at getting to the heart of your business, developing compelling stories and delivering agile, creative solutions that cut through and connect with your audiences.

Our process defines, differentiates and determines with absolutely clarity your brand story and delivers real business outcomes.

Our services


  • Stakeholder engagement strategy
  • Research and evaluation
  • Focus groups
  • Brand positioning and architecture
  • Naming
  • Storytelling
  • Copywriting and key messages
  • Editing and proofreading
  • Media planning


  • Brand development
  • Campaign concepts
  • Visual language development
  • Brand style guides
  • Integrated campaign activation
  • Packaging design
  • Wayfinding and interpretive signage
  • Exhibition stand design
  • Publications
  • Point of sale & environmental design


  • Content generation
  • Site architecture and user experience
  • Website design and development
  • Digital-based presentations
  • Online e-marketing campaigns
  • Multimedia, animation, video
  • Photography and image retouching
  • Social media campaigns

Our team