Monash University’s faculty of Engineering and Information Technology promotes innovation, creative problem solving and skills that span both disciplines. For Open Day, they were looking for a digital campaign that would cut through, get prospective students talking and deliver an experience well worth attending.
We worked as part of a collaborative team with the marketing team and Right Angle Studio and created ‘Future Burger’. Drones fitted out with GoPros to capture footage, delivered hamburgers to prospective students attending the Open Day, who had pre-ordered online. The campaign was hugely successful and attracted coverage on the major networks and newspapers. More than 5,000 prospective students attended 1,200 subscribed and 64,000 viewed the footage.