Youth Central is the Victorian Government’s website set up for young adults to help them navigate life and access the right information about finding a job, training, education, moving out of home, managing money and so much more.
For Youth Central, we undertook a full rebrand commencing with a series of workshops with 16-25 year olds to discuss their needs. This resulted in an 8-month process and creative solution that received unanimous endorsement from key target audiences, stakeholders and the Minister’s office. The site experienced a 30% increase in unique visitors. With visitation over 140,000 per month, it was the most visited Government youth website in Australia.
- Brand Strategy
- Visual Identity