In 2008, Melbourne was designated a UNESCO City of Literature and with that, the grand vision of establishing a vibrant hub of books, writing and ideas; a home for talks, public programs, storytelling and conversations that really matter.

For Arts Victoria, we were commissioned to create the brand, the marketing material and all the design requirements to launch the Wheeler Centre. Today, the Centre is such an integral part of our cultural scene, that we cannot imagine our city without it.