As one of Melbourne’s most multicultural communities, Greater Dandenong is home to the traditions and perspectives of people from 150 different birthplaces who speak more than 100 languages. Greater Dandenong Council creates opportunities for residents, businesses and visitors, finds solutions for people to live and work well, and promotes economic growth and new investment in the area.

Paoli Smith was engaged by Greater Dandenong Council to modernise the masterbrand to better communicate the value it delivers to key audiences. We undertook extensive stakeholder workshops, consolidated the brand architecture and worked closely with the business department to strengthen the marketing collateral for employment, investment, placemaking and business growth.