The Australian HR Institute leads HR in Australia.

As the peak membership body, it sets the standards for HR professionals, builds capabilities and provides a range of courses, events and services to support members throughout their careers to do their job well and to make workplaces better.

Paoli Smith was engaged to undertake a significant brand review to reposition and grow the organisation’s presence in the market. We undertook a series of brand workshops to refresh the logo, visual identity and key messaging and developed campaigns, a style guide and launched a globally recognised HR certification program.