The Western Health Foundation fundraises for five major hospitals in the west, so that they can provide world-class care to more than 70,000 patients in the fastest growing urban region in Australia.

Working closely with clinicians and researchers to identify urgent needs, the Foundation builds relationships with the community, businesses, philanthropists and past patients to fundraise in the areas of maternity, neonatal care, chronic diabetes, heart and kidney diseases, addictions and mental health.

Paoli Smith was contracted by the Western Health Foundation to review the brand positioning, visual language and key messaging to increase its visibility and fundraising capability.

We ran brand workshops with key stakeholders, developed the brand strategy and narrative, undertook photoshoots and delivered brand assets and a suite of collateral for key audiences.