This seaside suburb of Melbourne, located at the Northern point of the Mornington Peninsula is experiencing tourism growth. Paoli Smith was contracted by the Frankston City Council to develop a new destination brand for Frankston. The work included an extensive brand audit, workshops, a new visual identity and key messaging as well as a detailed style guide.
- Branding
- Campaign
- Brand guidelines
- Copywriting
- Photography
- Visual Identity
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