Frankston City Council

This seaside suburb of Melbourne, located at the Northern point of the Mornington Peninsula is experiencing tourism growth. Paoli Smith was contracted by the Frankston City Council to develop a new destination brand for Frankston. The work included an extensive brand audit, workshops, a new visual identity and key messaging as well as a detailed style guide.

  • Branding
  • Campaign
  • Brand guidelines
  • Copywriting
  • Photography
  • Visual Identity