The idea of more than 500 dogs and 120 breeds under the one roof might appear a little over the top to some. But to dog lovers across the state, the annual show at the Royal Exhibition Building melts hearts and is brilliant fun.
For this massive dog loving show we developed the creative, advertising campaigns, social media, website and signage. In 2018, nearly 40,000 people flocked for their annual canine fix. How good is that!
- Campaign
- Copywriting
- Digital
- Photography
- Strategy
- Visual Identity
“The Dog Lovers Show have had a long and successful relationship with Paoli Smith for the production of all our event creative. They re-built the Dog Lovers Show website, ensuring smartphone compatibility and all the latest SEO and analytics technology. From concept to completion the entire process has been smooth, transparent and the level and speed of communication over the 3 month period has been exceptional. We would have no hesitation whatsoever in recommending Paoli Smith for any company seeking a market-leading website that elevates their brand and delivers a tangible ROI.“
Jason Humphris Dog Lovers Show, Co-Founder & CEO
