Darwin Convention Center

Located on Darwin’s spectacular waterfront, the Darwin Convention Centre is an iconic landmark of Australia’s tropical harbour city. Hosting hundreds of events every year, it contributes over $30 million economically to the Northern Territory. In the context of a highly competitive conference market, Paoli Smith was contracted to refresh the brand identity and positioning to promote the centre’s competitive edge and increase market share nationally and in the Asian region.

  • Campaign
  • Photography
  • Strategy
  • Visual Identity