Never before has so much been required of a brand. Effective brands need to be sharper and more concise than ever before.
Paoli Smith is a creative agency that redefines brand; injecting new life and new possibilities for businesses to grow.
In a rapidly evolving market, we are adept at getting to the heart of your business, developing compelling stories and delivering agile, creative solutions that cut through and connect with your audiences.
Our process defines, differentiates and determines with absolutely clarity your brand story and delivers real business outcomes.
Our services
Strategy
- Stakeholder engagement strategy
- Research and evaluation
- Focus groups
- Brand positioning and architecture
- Naming
- Storytelling
- Copywriting and key messages
- Editing and proofreading
- Media planning
Branding
- Brand development
- Campaign concepts
- Visual language development
- Brand style guides
- Integrated campaign activation
- Packaging design
- Wayfinding and interpretive signage
- Exhibition stand design
- Publications
- Point of sale & environmental design
Digital
- Content generation
- Site architecture and user experience
- Website design and development
- Digital-based presentations
- Online e-marketing campaigns
- Multimedia, animation, video
- Photography and image retouching
- Social media campaigns
Our team
Andrew Paoli
Creative Director
Matthew Smith
Business Director
