Little Athletics is a household name across the country for aspiring athletes. Established in the late 1960s with an emphasis on family, fun and fitness, the organisation grew at a phenomenal rate and began to fragment as more and more clubs emerged.

For Little Athletics, we undertook a significant rebrand to consolidate the vision and position the organisation as the sporting activity of choice and the foundation for all sports. We ran workshops and focus groups and developed a flexible brand around the positioning ‘be your best’. The uptake was unanimous and implemented Australia-wide. Today, it has more than 500 clubs, attracts more than 100,000 boys and girls and membership continues to grow every year.