Accru Chartered Accountants

Paoli Smith undertook a major branding process to bring this network of independently-owned chartered accounting firms in Australia and New Zealand under the one brand. Working through an extensive process with the executive team we established a set of organisational brand values to define the culture and differentiate their market position from competitors. Accru is ranked in the BRW Top 100 Australian Accounting Firms.

  • Branding
  • Advertising
  • Strategy
  • Visual Identity